James Woudhuysen was interview by Grant Thornton at the The Economist Redesigning Business Summit The Big Rethink in March. The two day conference, produced in conjunction with the Design Council, was aimed at ‘giving business leaders the opportunity to sample the fresh thinking needed to seize opportunities in today’s volatile world’. In the interview James notes:
I can’t get excited about business models. They distract from the much harder work of scientific and technological innovation.
[Note: The site address in the video is incorrect]